Best Practices for Creating Product Descriptions That Sell

Creating product descriptions that sell can be quite challenging, especially when it comes to online businesses. You need to have a clear understanding of your audience, target market, and buyer persona to create a product description that effectively sells your product. In this article, we’ll take a look at some of the best practices for creating product descriptions that sell.

1. Identify Your Target Market & Buyer Persona

Before you can create an effective product description, you need to know exactly who your target market is and what their buyer personas are. The better you understand your target audience, the easier it becomes to craft compelling product descriptions that speak to their needs and preferences.

2. Focus on Benefits, Not Features

While it’s important to mention the features of your product, what really sells are the benefits. Customers want to know how your product will make their lives easier, solve their problems, or enhance their daily routines. So, focus on how your product can benefit your target market and emphasize those benefits over the features.

3. Use Strong Adjectives & Action-Oriented Verbs

To create a compelling and persuasive product description, you need to choose your words carefully. Use strong adjectives and action-oriented verbs to create a sense of urgency and excitement. For example, instead of saying “This is a comfortable chair”, you could say “This chair is luxuriously comfortable and will cradle you in a relaxing embrace”.

4. Write for Your Audience, Not for Yourself

One of the most common mistakes people make when creating product descriptions is writing for themselves, rather than their audience. Remember, your product description is not a platform to showcase your writing skills or language abilities. It’s a tool to sell your product to your target market. So, always keep your audience in mind and write your product descriptions accordingly.

5. Keep It Simple & Concise

People have short attention spans, especially when it comes to online content. So, keep your product descriptions simple and to the point. Avoid using lengthy paragraphs or jargon that your audience may not understand. Instead, break up your product description into bullet points, use headlines, and highlight key selling points.

6. Include High-Quality Images & Videos

When it comes to online shopping, customers rely heavily on visuals when making their purchasing decisions. So, it’s important to include high-quality images and videos in your product description. Use multiple images from different angles, show the product in use, and highlight the key features and benefits.

7. Add Social Proof & Reviews

Adding social proof in the form of customer reviews, testimonials, and ratings can go a long way in persuading potential customers to purchase your product. Include these in your product description to build trust and credibility with your audience.

In conclusion, by focusing on your target audience, emphasizing benefits over features, and using strong adjectives and action-oriented verbs, you can create compelling and persuasive product descriptions that sell. Remember to keep your product descriptions simple and to the point, include high-quality visuals, and leverage social proof to build trust and credibility with your audience. With these best practices, you can effectively market your products and increase your online sales.